How It Works

Brainy Pup's mission is to enrich dogs' lives, promoting their long term mental wellness.
Life is busy, so we made Brainy Pup super easy!

JOIN

Become a Brainy Pup member risk free - pause or cancel at any time, your pup's happiness is our top paw-ority.

PLAY

Receive up to 3 enrichment toys every month - receive recommendations or customize to your heart's content.

REPEAT

Return and repeat - with free shipping, meticulous toy sanitation and inspection included.

Brainy Pup comes with:

EASY RETURNS

Pre-paid, pre-addressed return
shipping label with every order

GOOD CONSCIENCE

Reduce toys going to landfill, and sponsor a shelter dog (Annual Pass)

3 STEP TOY SANITATION

Meticulous sanitation kills
>99% pathogens including parvo

FREE SHIPPING INSURANCE

Because sometimes things happen, and we got you covered

FREE SHIPPING

In both directions,
for all passes

WORLD'S BEST ENRICHMENT

Don't settle with just any toy, your dog deserves enriching play!

Is your pup ready to play?

Enrichment activities are not only fun, but they also protect dogs' brain health as they age.

Here is why your dog needs Brainy Pup:

HALF OF DOGS OVER AGE 10 REPORT SIGNS OF COGNITIVE DYSFUNCTION

Clinical signs of cognitive dysfunction include disorientation, social interactions, sleep-wake cycle disturbances, house soiling, activity changes such as apathy or aimless wandering and increased anxiety. 1

ENRICHMENT MAY STAVE OFF COGNITIVE DECLINE

And even improve cognition in those already starting to slope downward. Enrichment has unique effects that cannot be attained through nutritional interventions alone. 2

ENRICHMENT IS MORE EFFECTIVE THAN ANTIOXIDANT SUPPLEMENTS

In one study, older dogs receiving environmental enrichment plus an antioxidant diet showed the most improved cognitive scores, while environmental enrichment alone improved scores more than the group given the dietary treatment without enrichment. 3

THE EARLIER THE BETTER

Evidence suggests that enrichment may make the most impact if started in median-aged animals. 4

 
Research:
1. Landsberg GM, Nichol J, Araujo JA. Cognitive dysfunction syndrome: a disease of canine and feline brain aging. Vet Clin North Am Small Anim Pract 2012;42:749-768.
2. Landsberg GM, DePorter T, Araujo JA. Clinical signs and management of anxiety, sleeplessness, and cognitive dysfunction in the senior pet. Vet Clin North Am Small Anim Pract 2011;41:565-590.
3. Milgram NW, Head E, Zicker SC, et al. Long-term treatment with antioxidants and a program of behavioral enrichment reduces age-dependent impairment in discrimination and reversal learning in beagle dogs. Exp Gerontol 2004;39:753-765.
4. Freret T, Billard JM, Schumann-Bard P, et al. Rescue of cognitive aging by long-lasting environmental enrichment exposure initiated before median lifespan. Neurobiol Aging 2012;33:1005.e1-1005.e10.